Local Event Marketing
Situation
Acuantia is a full-service provider of septic installations, maintenance, and repairs. Because the company operates in rural areas, it needed a community-based local marketing strategy to stay top of mind with its audience of farmers, ranchers, and developers.
Avanti worked collaboratively with Precise Communications for this project.
Challenge
Avanti was tasked with finding local marketing opportunities within two key counties in Texas that aligned with Acuantia’s budget and audience. Advertising and sponsorship opportunities are competitive and require expert communication and project management to secure and coordinate.
Result
The marketing engagement involved finding community events in targeted rural counties, establishing a strong brand presence in those counties through repeated exposure, and distributing Acuantia’s message through media channels.
Within a few weeks, Avanti secured Acuantia’s presence at events such as the Comal County Fair and Rodeo, Montgomery Music in the Park, the New Braunfels Dia de los Muertos Festival, and Comal County Sherriff’s Posse.
IMPRESSIONS
183,467,196+
MEDIA IMPRESSIONS
379,744+
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"Our agency has worked with Maggie on an ongoing basis since June 2023. She supports our building products manufacturing clients’ needs by providing project management, content writing and media relations. What our team loves about Maggie is her ability as a self-starter, with an autonomy that does not require extensive supervision. Her professionalism and attention to detail also stand out and she has become a wonderful asset as part of our team."
Maureen Murray
President
Precise Communications