Content Marketing Leadership

Content Marketing Leadership

Situation

Maggie Sullivan, the founder of Avanti Content Co., played a pivotal role in shaping the in-house brand strategy at BrandMuscle, a provider of channel marketing software and services.

As the Director of Brand, Maggie established an effective content strategy encompassing all of the brand’s owned, earned, and paid content initiatives. She managed a team of three and adeptly created process-driven workflows.

Result

BrandMuscle did not previously have an SEO strategy. Within six months of developing a keyword strategy, optimizing existing pages, and publishing regular content, BrandMuscle achieved page 1 rankings for non-branded search terms that brought qualified users to its website.

As the project manager for The State of Local Marketing Report, Maggie led the creation of the most comprehensive study on local marketing. This report became a pivotal tool for lead generation campaigns and played a crucial role in positioning BrandMuscle as a leader in channel marketing.

Maggie also spearheaded case studies, video testimonials, product launches, current customer marketing, social media, and public relations. When Maggie left the company to start Avanti, BrandMuscle had a robust content marketing strategy, well-documented marketing processes, and a skilled content team.