Writing and Public Relations
Situation
Echelon Masonry, a building materials supplier, sought support for writing and media pitching to get project profiles that featured their products in top building, construction, and architectural publications.
Precise Communications, Echelon Masonry’s PR agency of record, contracted Avanti to lead this ongoing effort.
Challenge
Securing project profiles in publications is a challenge due to the extensive outreach and follow-up needed to obtain story details and pique the interest of busy editors.
Avanti oversees the project management, writing of select case studies, securing placement in publications, monitoring media coverage, and communication between stakeholders.
Result
Echelon Masonry has earned several placements in well-respected publications, such as Building Design + Construction and Deck Specialist.
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"Our agency has worked with Maggie on an ongoing basis since June 2023. She supports our building products manufacturing clients’ needs by providing project management, content writing and media relations. What our team loves about Maggie is her ability as a self-starter, with an autonomy that does not require extensive supervision. Her professionalism and attention to detail also stand out and she has become a wonderful asset as part of our team."
Maureen Murray
President
Precise Communications
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