Executive Thought
Leadership
Situation
Executive Presence is a fully managed LinkedIn service for CEOs and top executives. The company’s founder and CEO sought to extend his well-established LinkedIn brand by publishing his perspectives in business and leadership publications. Key goals included increasing brand awareness and growing his network.
Challenge
As a Top Voice on LinkedIn, the CEO has an abundance of personal stories and origional perspectives to share. However, he specializes in social media content and was not familiar with writing longer form content for publications or pitching bylines.
Result
Executive Presence engaged Avanti Content Co. to elevate their CEO’s online presence and credibility by securing article placements in leading business and leadership publications. We drafted two articles based on LinkedIn posts he had previously shared and leveraged the company’s original data to make each piece timely and newsworthy. Within two months, this client’s perspectives were featured in BuiltIn and Colorado Biz.
REACH
200K+
readers and site users
AD VALUE
$4K+
for comparable sponsored placements
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