Executive Thought
Leadership
Situation
HireLogic is a startup that applies interview intelligence to the recruiting process to help organizations hire faster and smarter. The startup sought to increase brand awareness, educate its audience of about interview intelligence, and position a key executive as a thought leader on the topic of AI in the HR and recruiting space.
Challenge
Although trending, discussions about AI are already crowded and filled with the same tired perspectives. For an executive to stand out and earn bylines, he must provide expert writing and true thought leadership, which entails original thinking, bold stances, and out-of-the-box advice rooted in real-world experiences.
Result
HireLogic engaged Avanti Content Co. to earn article placements in leading business, tech, and HR publications. We work closely with a HireLogic executive to identify industry-specific trends and write thought leadership articles on an ongoing basis.
Through expert writing and proactive pitching, the executive is positioned as a go-to source for stories relating to AI in the workplace. His perspectives are featured in BuiltIn, Recruiting Daily, TLNT, Staffing Hub, ERE, HR Tech Cube, and more.
REACH
1M+
readers and podcast listeners
VALUE
$500k+
comparable adverting cost
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"I've worked with Maggie over the past year to create thought leadership pieces related to AI in HR. She makes it easy for a busy professional to accomplish a lot more, by taking the essence of a piece, along with tone of voice, and expanding the content to high-quality, completed articles that is ready for pitching and placement."
Richard Mendis
CMO
HireLogic
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