SEO Discovery and Initial Optimization
Situation
Kurman Communications is a leading Chicago PR agency known for stewarding press coverage for some of the best restaurants in the city and beyond. The company sought to improve its online visibility so more of its target audience could discover its services through search engines.
Challenge
Chicago has no shortage of PR agencies, making local search terms highly competitive. Kurman’s website is just one page, limiting opportunities to build SEO authority and rank for diverse keywords.
Result
Avanti conducted an SEO audit, competitive analysis, and keyword research to establish a keyword strategy and recommended steps for improving Kurman’s online visibility. Then, we implemented one round of on-page optimizations, including updating metadata, body text, and header tags, and resolving technical errors.
The Kurman website saw a 72.7% increase in the acquisition of organic keywords focused on local searches for Chicago PR agencies and a 500% increase in organic traffic in just two months.
KEYWORD ACQUISITION
+25
over two months
KEYWORD ACQUISITION
72.7%
increase over two months
ORGANIC TRAFFIC
500%
increase over two months
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"We are proud to be one of Maggie's clients. Maggie was an intern at my company many years ago and we are excited to be working with her again. Maggie's work was strategic and professional, right on the mark."
Cindy Kurman
Founder & PR Specialist
Kurman Communications
