Writing and Public Relations

15M+

total potential audience

5

feature articles in key publications

1

press release

Situation

Norx, a composite decking and cladding manufacturer, required a media partner to announce two new colors to their Rockefeller and Venice collections.

Result

Avanti drafted a press release about the new colors and circulated it to editors at targeted building and construction publications. The news was featured in HBS Dealer, Fence News, and Qualified Remodeler, as well as 134 other media outlets.