Writing and Public Relations
Situation
Several Nucor subsidiaries, including CENTRIA and Metl-Span, require a content and public relations partner to showcase project profiles highlighting their innovative industrial and commercial building designs.
Challenge
Project profiles must effectively highlight Nucor’s products in a compelling yet subtle manner to secure organic media placements in leading building and construction publications. The process involves skilled project management to coordinate interviews with contractors, architects, and product specialists, paired with expert writing and strategic media pitching.
Result
Nucor has earned several placements in well-respected publications, such as Architectural Record, CISCO, Commercial Construction & Renovation, and more.
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"Our agency has worked with Maggie on an ongoing basis since June 2023. She supports our building products manufacturing clients’ needs by providing project management, content writing and media relations. What our team loves about Maggie is her ability as a self-starter, with an autonomy that does not require extensive supervision. Her professionalism and attention to detail also stand out and she has become a wonderful asset as part of our team."
Maureen Murray
President
Precise Communications