Writing and Public Relations
Situation
The Oldcastle APG family of brands, including Amerimix and Belgard, partnered with Avanti to create compelling project profiles that effectively showcase their cutting-edge building designs.
These profiles showcase a diverse range of achievements, from fast-tracking 3D-printed concrete homes to supporting a brewery in achieving its sustainability goals.
Challenge
The goal of creating project profiles for Oldcastle APG was to highlight their innovative building solutions in a way that felt authentic and engaging, rather than overly promotional, to capture the interest of leading industry publications. This meant conducting thorough product and audience research, interviewing subject matter experts, crafting compelling narratives, and strategically pitching them to the right media outlets.
Result
The Oldcastle APG family of brands has been featured in publications like HBS Dealer, Masonry Magazine, Concrete Products, and others through expertly crafted project profiles.
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"Our agency has worked with Maggie on an ongoing basis since June 2023. She supports our building products manufacturing clients’ needs by providing project management, content writing and media relations. What our team loves about Maggie is her ability as a self-starter, with an autonomy that does not require extensive supervision. Her professionalism and attention to detail also stand out and she has become a wonderful asset as part of our team."
Maureen Murray
President
Precise Communications