Brand Merger

SEO

SEO

5

legacy websites audited

BRAND

20+

web pages created

15+

collateral created

Diane Morgan, Content Development Director
Onspire Health Marketing

"From the beginning, Maggie stood out as exceptionally knowledgeable and capable, and she delivered excellence every step of the way. She has many great tools in her wheelhouse, and I was really impressed with how quickly she adopted our new brand voice - and how skillfully she understood the nuanced needs of our varying audience segments.

She is a very talented writer, also very skilled in SEO/SEM. I would highly recommend Maggie/Avanti to anyone needing high-quality content that gets noticed, and gets results. You won't be disappointed!"

  • copwriting for marketing agencies

  • web writing freelancer

  • SEO content writing

  • agency freelancer

Situation

Onspire Health Marketing emerged from the merger of five leading healthcare marketing agencies: Dobies, Practis, MedPB, HearWorks, and Aesthetic Brand Marketing Inc. To establish its new identity, Onspire enlisted Avanti to craft a unified website hierarchy, SEO strategy, and brand voice. This partnership also included drafting web copy, creating launch materials such as a press release, flyers, SEM copy, social media descriptions, a corporate brochure, and internal communications to ensure a seamless brand launch.

Challenge

The merger brought together five legacy brands, each with distinct websites, overlapping services, unique brand voices, and varying levels of authority and keyword rankings. Avanti faced the challenge of conducting an extensive audit to decide which content to combine, remove, or create while preserving the established brand authority.

Developing a unified brand voice for Onspire’s diverse health marketing services required a strategic, collaborative approach. Managing multiple stakeholders and deliverables added complexity, along with the need for rapid turnarounds to meet the accelerated brand launch timeline.

Result

Onspire successfully launched on schedule, exceeding expectations with Avanti’s seamless project execution. The team’s ability to work independently, quickly adapt to the brand’s voice, and deliver high-quality results with minimal oversight was critical during the busy transition.

The new Onspire brand debuted with cohesive messaging and a clear online presence. The agency continues to build on this foundation by migrating legacy content and expanding its website and assets, leveraging the strategies and content developed by Avanti.