Branding and Identity Development with
5-Page Website
Situation
Pivotal Strategic Solutions is an emerging Indigenous relations firm that builds bridges between Industry and Indigenous communities. They required a marketing partner to create a distinct brand identity and a website.
Challenge
Avanti and Pivotal collaborated closely to craft the firm's messaging and positioning, refine its visual identity, pinpoint key differentiators, and identify target audiences.
The branding phase required articulating the unique value proposition of the firm in a way that would resonate with both Industry stakeholders and Indigenous communities. Brand guidelines were created, encompassing colors, fonts, logos, voice, values, mission, and vision. The website needed to be concise yet compelling, optimized for search, and effective at converting visitors.
Result
The logo created represents the water, the land and the sun all coming together into the shape of a heart. The thoughtfulness in the logo provides the sentiment of opportunity, trust, and respect to both Industry stakeholders and Indigenous communities.
Pivotal received a comprehensive set of brand guidelines, several logo files in different variations, and a responsive 5-page website.
1
set of brand guidelines
5-page
responsive website
16
logo variations
“I cannot express enough gratitude for the exceptional experience I had working with Avanti Content Co. As the founder of an Indigenous Relations firm, I needed a complete brand identity and a website that reflected my unique approach and experience in the field. I had somewhat of a vision of what I wanted my brand to convey, but working with Maggie and David brought it to life and exceeded my expectations.
From the very beginning, they took the time to understand my objectives and aspirations, then made strategic recommendations about how to position my brand. I now have a logo, brand, and website that I am truly proud of and that I can grow with. I wholeheartedly recommend their services to anyone seeking a marketing partner.”
Amanda Sanregret
Founder & Principal Consultant
Pivotal Strategic Solutions
Branding Preview
