Private Equity Content Writing
Situation
Roop & Co. is a marketing agency that recently launched the Private Equity Marketing Association to foster collaboration and connection between marketers and other professionals in the private equity space. They required a freelance writer to create educational SEO content for the newly launched PEMA site.
Challenge
Roop & Co. sought to quickly expand the resources section of the PEMA website. The agency created a list of blog topics ranging from "How to Market to Non-Traditional Private Equity Investors" to "Biggest Challenges Facing Private Equity Marketers in 2024," then outsourced the research, writing, and on-page optimization to Avanti Content Co.
Result
Avanti thoroughly researched the private equity marketing topics and drafted 10 in-depth blog posts well within the desired timeframe. The blogs support PEMA's overall content strategy and have earned SERP features for several queries related to private equity marketing.
10
search engine optimized blogs
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"As content director at Roopco, I recently contracted Maggie to develop a series of 10 educational blogs during an especially busy season for our marketing agency. I've worked with Maggie in a different capacity in the past, so I know firsthand just how efficient, high quality and insightful her work is. She's also very well versed in the B2B space, which allowed her to hit the ground running with very little direction. Each of the blogs were engaging, well researched and delivered ahead of schedule (under a tight timeframe). She also provided SEO keyword research and complete metadata recommendations for each piece she drafted. I HIGHLY recommend Maggie if you're looking for a talented SEO content writer and brand strategist!"
Katie Casciato
Content Manager
Roopco
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