Case Study Writing and Project Management
Situation
Scranton Products, a premier manufacturer of commercial toilet partitions and lockers, sought a project manager and writer to develop case studies highlighting successful restroom installations.
Precise Communications, Scranton Products’ agency of record, contracted Avanti to lead this ongoing effort.
Challenge
Securing case studies posed a challenge for Scranton Products due to the extensive outreach and follow-up needed to obtain story details and approvals. The project necessitates keen organizational skills, communication abilities, and knowledge of building products and construction.
Avanti manages the coordination of case studies, which encompasses conducting interviews with stakeholders, drafting the case studies, obtaining project photos, and securing legal permissions via signed release forms.
Result
By collaborating with Avanti and Precise Communications, Scranton Products has successfully achieved their objective of publishing one case study per month. This accomplishment has enriched their website and bolstered their marketing strategy with compelling illustrations of their product's use cases.
1-2
case studies completed per month
3+
stakeholders interviewed for
each case study
-
"Our agency has worked with Maggie on an ongoing basis since June 2023. She supports our building products manufacturing clients’ needs by providing project management, content writing and media relations. What our team loves about Maggie is her ability as a self-starter, with an autonomy that does not require extensive supervision. Her professionalism and attention to detail also stand out and she has become a wonderful asset as part of our team."
Maureen Murray
President
Precise Communications
Featured Case Studies
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