Byline Placement
Situation
Sharp Pen Media is an agency made up of multi-time CMOs, national reporters, PhDs, and veteran content strategists. Specializing in providing C-level marketing strategy, content, and PR services, the agency caters specifically to adtech and martech companies.
Its founder is a well-established voice within the marketing community who wanted to expand the reach of his thought leadership by earning articles in relevant trade media. Sharp Pen Media sought a collaborator to handle media research, pitching, and byline placement.
Challenge
Adtech, PR, and marketing media publications are competitive and exclusive to industry leaders who have distinctive perspectives. It takes a strong pitch to earn the attention of an editor at a top publication. Each publication also has unique editorial requirements, submission criteria, and publishing timelines, requiring a high level of organization and attention to detail.
Result
Avanti created a media list consisting of adtech, martech, marketing, PR, and general business publications that accept guest contributions. Through strategic outreach and follow-up, Avanti helped Sharp Pen Media earn bylines in BuiltIn, PR Daily, PR News Online within the first few weeks of the engagement, and placements in Media Post, AdExchanger, and more followed.
REACH
2M+
potential engaged readers
AD VALUE
$14K+
for comparable sponsored coverage
Featured Placements
Click below to read an article.
